As the Baby Boomer's unlock their financial wealth they will become increasingly intolerant of lacklustre service, banks beware!
As good as it gets for service in the UK?
Good branches, excellent merchandising,competitive pricing, award winning advertising, and helpful well trained staff.
Of course none do, however, Metro Bank and First Direct come closest.
So what does the mature customer want from their bank?
Obviously safety and security but not being disregarded or talked down to.
Plus systems and processes that are accessible. (see Go-Grey Id).
Years ago B&Q the DIY warehouse chain had mature part time staff and special discounts
for pensioners one day a week. Obviously, there are many retired, well qualified branch
bankers available in the UK, who would be delighted to help customers one day per week.
As well as being some much needed positive PR, this approach by the banks would be
warmly welcomed by customers..
As children and as elderly we appreciate human contact, not necessarily technological convenience. One Northern Building Society offers home visits another has a drive in branch, all primarily for elderly customers.
The cynical banker might question whether a new way is necessary, I believe it is.
As the Baby Boomer’s unlock their financial wealth via downsizing their property or drawing down their pensions, they will become increasingly intolerant of lacklustre service, banks beware!