When Apple launched the iPad it introduced the first IT appliance. The technology was always on friendlier and more usable.
When Apple launched the iPad it introduced the first IT appliance. The technology was always on friendlier and more usable than anything before. With just a touch both young and old could surf, view, talk and research.
Anthony Thomson founder of Metro Bank and the even newer Atom Bank comments:
“In 2010 when the Ipad came out I thought what’s the point of that and now there are five in my house. This technology is ubiquitous.”
So what has the Banking industry done in the last 4 years to exploit this technological revolution?
In my opinion very little, many have introduced apps that ape their on-line banking facilities but little else.
With the imminent launch of a new range of iPads undoubtedly with fingerprint security is it not time for an iBranch? A customer could see and speak to a bank employee, they could send a cheque image, transfer funds, make payments, invest……..but most importantly have a sensible dialogue with a trusted partner in Finance. Not a distant, intimidating and confusing visit to a machine.