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New £30 limit proves instant contactless hit

05 May, 2016 | Douglas Blakey

So far, so good.

New £30 limit proves instant contactless hit

The card payment limit increase to £30 from £20 last September was always expected to provide a further boost to contactless transaction stats. 

Figures released by Visa on 4 April show that contactless transactions over £20 are growing at more than double the rate of those under £20 with bars and pubs a prime mover driving contactless growth.

Visa report 36 million contactless transactions over £20 in the first six months since the limit increase amounting to nearly £900m of transactions.

Contactless transactions over £20 saw an average monthly growth rate of 19.1% between October 2015 and March 2016. This is over twice the average monthly growth rate of 8% for contactless transactions under £20 over the same period, highlighting consumer appetite to use the technology for more expensive purchases.

Contactless payments now make up 10% of all face-to-face payments between £20 - £30 with service stations, supermarkets and restaurants all reporting significant contactless growth.

In supermarkets, where the average supermarket basket is £25, Visa's figures show a 100% increase in contactless transactions compared to the six months before the £30 limit was introduced.

Restaurants have enjoyed a similar boost with spend there up by a whopping 155%.

At service stations, the average contactless transaction at the pump has increased by £2.22 since the £30 limit began, rising from £8.47 to £10.69.

Overall, UK contactless payments have risen by 237% compared to the same period year-on-year.


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