Mobile banking: are smartphone users willing to share their data?

Everyone always says of course users will share data if they can see a real benefit from doing so and the research often suggests this with Accenture saying 60% of users want their mobile to manage receipts as well. This is supported by 47% of mobile users saying would share personal data in exchange for deals and discounts only 17% said never according to Milward Brown. MB go on to say deals are the key to obtaining consumer information, with the research asserting that nearly half of mobile users would share their personal data with brands and marketers in order to receive deals and discounts, writes David Parker

Everyone always says of course users will share data if they can see a real benefit from doing so and the research often suggests this with Accenture saying 60% of users want their mobile to manage receipts as well. This is supported by 47% of mobile users saying would share personal data in exchange for deals and discounts only 17% said they never would according to Milward Brown. MB go on to say deals are the key to obtaining consumer information, the research asserting that nearly half users would share their data in order to receive deals and discounts, writes David Parker

Nearly a quarter of mobile owners would share data in order to be able to post on social media or check in at a location, while 45% are comfortable with sharing information in exchange for information on a topic they’ve requested.

And MB claim consumers find it useful with 75% saying that they have received a push notification from a brand on their device, with more than two-thirds saying that they found it useful. Crucially, 20% said that they redeemed a deal or offer after receiving an SMS or push notification and 13% made a purchase.

But then other research just out from TRUSTe, says that 45% of smartphone users would not share data, and only 38% would. Of course given what TRUSTe do there might be some bias in the research questions.