Financial Services 2.0: How Technology Puts the Customer Central
Trust is a delicate flower. One that needs warmth and nurturing but got trampled instead in the financial crisis. Customers have massively turned their backs on the financial services industry as they feel deceived and misled. Regaining customer trust is the number one challenge financial service organisations will face the years to come. And technology, if used correctly, might well be their best chance of achieving this.