Making Money from Micropayments
The key driver for micropayments is the shift from face-to-face, physical payments to the monetisation of digital content and, consequently, the emergence of new business models. The willingness of consumers to pay does depends on the type of content offered, the channel used to access it and distribute it and the target demography. Different revenue relationships with different demographics will mean different business models. The payments industry will have to play the waiting game for these models to take shape and evolve. However, there are a number of payment services currently available for processing micropayments.