GameStop launches private label credit card

Video game retailer GameStop has launched private label credit card program in partnership with Alliance Data Systems.

Video game retailer GameStop has launched private label credit card program in partnership with Alliance Data Systems.

As part of the long-term deal, Alliance Data’s Retail Services business, which manages more than 135 private label and co-brand credit programs, will deliver a customized loyalty-driven private label credit program designed to further enhance GameStop’s relationship with its more than 28 million members of the PowerUp Rewards loyalty program.

The new GameStop PowerUp Rewards Credit Card will provide cardholders with exclusive benefits to account holders, including ability to make purchases with the card in-store and online, promotional financing for larger purchases, online and mobile platform card management and payment services, as well as no annual fee and exclusive offers for savings throughout the year.

Frank Hamlin, chief marketing officer of GameStop, said: “GameStop is known for giving ‘power to the players’ with our unique buy-sell-trade program and the membership benefits of PowerUp Rewards. Recently, many of our customers have asked us for a financing solution to extend their purchasing power. We are pleased to give them one in time for the holiday season.

“Now, the GameStop PowerUp Rewards Credit Card gives even more power to our customers, allowing them to get bonus points, and if they desire, pay over time for all the great new and pre-owned items we sell – games, gaming consoles, accessories, tablets, smart phones and more.”