Subway to launch NFC-based mobile payments in US

Restaurant chain Subway, in association with Softcard, is set to launch NFC-based mobile payments across the US.

Restaurant chain Subway in association with Softcard, a joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, is set to launch NFC-based mobile payments across the US, effective 1 October 2014.

Softcard users can use their mobile phones to experience a new way to pay and save at more than 26,000 Subway locations in the US.

Softcard and Subway are also teaming up to deliver offers to Subway customers via the Softcard app.

In future, Subway will include the Subway Card Rewards Program in the Softcard app, providing customers in participating Subway Rewards markets with a simpler way to collect reward points.

Cardholders who load their Subway rewards card into the Softcard app will be able to simply tap their phones to the reader using SmartTap for fast and convenient presentation to the point of sale.

Carman Wenkoff, chief information officer for the Subway chain, said: “Softcard has proven to be a valuable partner to us and we are proud to extend our relationship with them.

“As we’ve worked together to implement and pilot this technology, we’ve been impressed with the Softcard team and opportunities available through the Softcard platform. By embracing mobile payments and loyalty with Softcard’s SmartTap technology, we’re making it easier for customers to enjoy smart choices on the go.”