Maserati matches orders to UK dealers with Leaselink system

Maserati has selected Ebbon-Dacs' Leaselink e-procurement platform for its UK dealers to increase its presence in the corporate market.

The introduction of Leaselink will see Maserati GB move to a central ordering function, which helps to allocate new vehicle orders to the company’s network of 18 franchise dealers across the country.

The UK arm of the Italian car manufacturer has itself funded the introduction of the e-procurement solution to all its dealers, while Ebbon Dacs has provided relevant training.

According to Graeme Jenkins, National Corporate Sales Manager of Maserati GB, the reason for introducing this system was to provide a better overview of all new vehicle orders and greater transparency on where they were being delivered.

Jenkins said: “We looked at a number of options, but we wanted a system that most of the leasing companies were familiar with and comfortable with using. Cost was not the key consideration, but customer familiarity and comfort most certainly was.”