iVendi launches data analytics department

E-commerce technology provider iVendi has recruited Jonathan Gough as an information analyst for a new data analytics department.

iVendi launches data analytics department

Gough is the first member of the department, and Motor Finance understands the company intends to hire a number of other people for it.

James Tew, chief executive officer at iVendi said: “The rapid increase in usage of our dealer web tools over the last two years means that we are now seeing quite considerable amounts of data being produced.

“Potentially, this information will tell us much about how customers behave when looking at new and used car finance online, helping us to create better products for them and for dealers, car portals and manufacturers.”