Car Loan 4U rebrands to Zuto

UK broker Car Loan 4U has rebranded its name to Zuto.

Car Loan 4U rebrands to Zuto

Alongside the new name is a new logo, which features the name in yellow on a grey background.

The rebrand will be supported by a £15m marketing campaign, including a television advert campaign, social media, and other digital activity.

James Wilkinson, chief executive officer at Zuto said: “When we started out in 2006, we wanted a functional name that described accurately what we did. Car Loan 4U worked perfectly, however as time has moved on so have the services that we offer.

“Zuto offers a blank slate for us to set about our ambitions for the future.”

Zuto worked with Why Projects and Creative Spark in creating the new visual identity.