Walmart rolls out new O2O platform in China
American retailer Walmart has rolled out a new hypermarket O2O platform called Walmart To Go in Shenzhen.
The platform includes the newly launched Walmart mobile shopping APP, To Go Service Center, in stores for self pick up and multiple online & offline e-payment options.
The company said that it will pilot the new platform in Shenzhen (except Yantian and Dapeng), with plans to gradually expand its service nationwide.
The new service has been designed to offer quality shopping experience to customers starting from ordering on the APP, picking products from the shelf, to home delivery or in store self-pick-up. It allows customers to select goods from the 23 stores in Shenzhen after downloading the Walmart app.
Walmart China president and CEO Sean Clarkesaid: “Walmart To Go” is an important milestone as it is an enhancement and extension to our brick and mortar business. We will continue to innovate both online and offline to meet the changing demands of our customers, and will be the most trusted omni-channel retailer in China.”