Qiwi announces expanded partnership with Beeline

Qiwi has expanded relationship with Beeline Russia to allow its customers access to Qiwi's digital wallet service.

Qiwi announces expanded partnership with Beeline

Qiwi, a provider of payment services in Russia and CIS and OJSC VimpelCom (owner of Beeline brand), has expanded relationship with Beeline Russia to allow its customers access to Qiwi’s digital wallet service.

The cooperation will enable Beeline Russia customers to make purchases in major online shops, pay their taxes and fines and make payments to merchants with Visa QIWI Wallet.

Also, Beeline customers can top up their Visa QIWI Wallets using their mobile phone account as the source of funds. The wallet can be topped-up with e-money, using a bank card, through money transfer or with cash at any of the QIWI kiosks and terminals across Russia.

The partnership will see Beeline’s e-wallet interface automatically changing the color theme to the black and yellow style at the qiwi.com website and on the main mobile platforms, eliminating the need to install a separate application.

QIWI said that commission rates for some categories have come to 0% as part of the relationship.

OJSC VimpelCom executive vice-president for marketing Anastasia Orkina said: “Cooperation with QIWI will provide all Beeline’s customers with a broad range of new opportunities as Visa QIWI Wallet is accepted by most of the popular merchants.”

QIWI Group managing director Anna Stoklitskaya said: “I strongly believe that QIWI customers are going to appreciate the user-friendly interface of the product that we launch jointly with Beeline as well as the benefit they are going to have as a result of reduced fees in a number of categories.”