Apple to add store credit, loyalty cards to Apple Pay, rebrands Passbook to Wallet

Apple has expanded its Apple Pay mobile-phone payments service.

Apple to add store credit, loyalty cards to Apple Pay, rebrands Passbook to Wallet

Apple has expanded its Apple Pay mobile-phone payments service by accepting store-issued credit and debit cards as well as loyalty cards from Discover Financial Services and certain other retail stores.

The company expects to expand merchant acceptance to one million locations by July 2015 and Discover will also join Apple Pay this fall.

Kohl’s, JC Penney and BJ’sWholesale Club will be the first retailers to add store-issued cards to Apple Pay, while Kohl’s, Walgreens, Coca-Cola, Panera Bread, Wegmans Food Markets and Dunkin Donuts will bring rewards cards to the Apple Pay platform.

Additionally, Apple will rename its Passbook app in iOS as Wallet, which allows users to store credit and debit cards, rewards cards, boarding passes, tickets and more. The Wallet app will allow users to add participating rewards and store-issued cards and use them at checkout with Apple Pay.

Moreover, Apple has announced a partnership with Square to launch a new card reader this fall that allows even more small businesses to accept Apple Pay and features contactless NFC payment reading capability.

Apple is also working with Pinterest to launch buyable pins that allow users to buy things directly from the Pinterest app using Apple Pay.

Apple senior vice president of internet software and services Eddy Cue said: “We’re bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where Apple Pay is accepted, which truly transforms the way people pay.”