Manheim records 429% rise in mobile visits to website

Vehicle remarketer Manheim saw year-on-year mobile visits surge by 429% in July, following the launch of its new website in May.

Manheim records 429% rise in mobile visits to website

Vehicle remarketer Manheim saw year-on-year mobile visits surge by 429% in July, following the launch of its new website in May.

The proportion of customers using mobile devices to access Manheim’s website grew from 5% in 2013 to 8% in 2014, and leapt to 26% in 2015.

More than half (58%) of Manheim’s website visitors used their laptops to access the site in 2015, this figure has fallen significantly from 2013 when it stood at 87%.

David Flesher, head of digital marketing at Manheim, said: “We completely transformed our mobile experience, moving from a dedicated mobile website to a single, responsive design. More customers are accessing the website on mobile, and are actually visiting more as a result.

“Much of the growth in mobile has undoubtedly been driven by consumers, and in particular social media, news and retail, but our figures show that having a mobile-first approach is just as important to B2B businesses and we continue to develop our experience to support this growing trend.”