Mercer introduces super data analytics platform

Superannuation consulting firm Mercer has launched a new data-driven analytics, marketing and strategy platform

Superannuation consulting firm Mercer has launched a new data-driven analytics, marketing and strategy platform to increase super funds’ understanding their members.

The new platform, Mercer Edge, can predict, in near real-time, members’ behaviours, the company claims.

According to company, its new platform will provide super funds with a one-stop interactive view of member data and enables advanced segmentation of member bases, including: geo-demographic, behavioural, value based and psychographic models.

It also measures member satisfaction and retirement readiness using Mercer’s unique Retirement Readiness Index.

“Funds can use this information to help members take actions now that could improve their retirement savings,” the company said in its statement.

Mercer managing director and Pacific market leader Ben Walsh said: “Some super funds have made in-roads to improving their data-analysis and insights, but relative to many other industries, the super industry is behind and there is an opportunity to be captured here.

“This level of insight enables funds to have the most relevant and personal conversations with members with more tailored offerings, which leads to stronger, more mutually beneficial member relationships.

“Mercer Edge provides super funds with an easy to use roadmap for growth by enabling more relevant and personal communication between funds and members.” Walsh added.

Mercer Edge is now available to any super fund administered by Mercer.