Coutts launches online concierge service for Silk Card users
Coutts has launched an online concierge service for customers of its Silk Card
Coutts has launched an online concierge service for customers of its Silk Card, in a partnership with Ten Group, a London headquartered lifestyle concierge company.
Coutts customers already have access to a concierge service via phone and email and the online service extends this proposition. Customers who are using Coutts’ Silk Card, a charge card that is available to all customers, will automatically be eligible for the service, which allows customers to gain access to special discounts and offers across travel, entertainment and dining.
The online service will be accessible on desktops, tablets and smartphones. There is currently no dedicated app for the service but Stephen Light, director of digital private banking at Coutts, tells PBI that the service will be delivered via a “responsive website that will be accessible on a range of devices.”
Light tells PBI that the concierge offerings are “globally focussed”, meeting the varied demands of the bank’s wealthy client base.
According to Coutts, the new service allows access to exclusive offers such as entry to fully booked Michelin-starred restaurants as well as wholesale rates with major airlines. The online service also allows customers access to bespoke articles on luxury lifestyle topics.
Coutts already has an established relationship with Ten, and has chosen to partner with the company because of its experience in the concierge sector. Light says: “The relationships that Ten have, particularly with the restaurant providers, means they’re often able to gain access to products that other people can’t get.”
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