PayPal rolls outs One Touch service to 13 new markets

PayPal has expanded its instant checkout service One Touch to 13 more markets across Europe and Australia.

PayPal rolls outs One Touch service to 13 new markets

The service, which was earlier launched in the US, Canada and the UK, is now launched in Australia, Austria, Belgium, Denmark, France, Germany, Netherlands, Norway, Poland, Spain, Sweden, Switzerland and Turkey.

Eligible merchants in the newly launched markets will automatically have One Touch enabled, without needing to do any integration, the company said in a press statement.

Consumers who opt-in to One Touch can securely checkout across all eligible merchants without needing to enter a username, password or payment information, so long as they are using the same device.

However, consumers must have a PayPal account to checkout with One Touch.

Bill Ready, global head of merchant and next-generation commerce at PayPal, said: “One Touch is the biggest change to online shopping in more than a decade. It is a faster, safer way for consumers to check out at merchant sites, whether in mobile apps, on mobile web or online — across platforms and payment types.

“Since launching One Touch, we’ve gotten phenomenal feedback from consumers and merchants alike. One Touch has led to a 50% or greater improvement in conversion of PayPal on mobile and we believe ushers in a major upgrade in the way consumers and merchants will connect in the coming decade. Merchants can find out if they have One Touch enabled here.”