US retail card provider selects Mitek solution to enhance in-store enrollment process

A private retail card provider in the US has selected Mitek's Mobile Fill solution that accelerates the credit card application process.

US retail card provider selects Mitek solution to enhance in-store enrollment process

Mitek, a provider of mobile capture and identity verification software solutions, said that the solution will allow store employees to take a photo of a driver license or ID card with a tablet in order to capture and pre-fill the personal information into the application form.

This removes the hassle for customers to fill out long paper applications and enhances accuracy of data, thereby speeding up the application process and facilitating credit card application approval rates.

Mitek president and CEO James DeBello said: “Mobile Fill means shorter lines at checkout because applying for a store branded credit card is fast and easy. The customer can continue shopping and the store employee can serve the next customer.

“We expect Mobile Fill to be adopted broadly by retail credit card providers as tablets provide them the portability required to take applications in the store and beyond. We also see a tremendous upsell opportunity for our new Mobile Verify product for ID document verification. This is the next logical step in preventing credit card fraud.”