Nissan study shows influence of connectivity on car buying

A study, used by Nissan to understand the importance of developing infotainment systems revealed importance of car connectivity.

Nissan study shows influence of connectivity on car buying

More than one in four (28%) new car buyers said they prioritise car connectivity over other features, such as fuel efficiency, while 13% said they would not buy a car that’s not connected to the internet.

Another finding of the survey was that 20% of respondents would switch to another car brand for better connectivity, with that figure rising to 41% for those who spend more than 20 hours a week in their car.

While the rise in connected vehicles will undoubtedly bring benefits to consumers, it also provides the potential for cyber hacking – a number of cars from different manufacturers have already been compromised by researchers through their connected entertainment and navigation systems.