Nissan study shows influence of connectivity on car buying
A study, used by Nissan to understand the importance of developing infotainment systems revealed importance of car connectivity.
More than one in four (28%) new car buyers said they prioritise car connectivity over other features, such as fuel efficiency, while 13% said they would not buy a car that’s not connected to the internet.
Another finding of the survey was that 20% of respondents would switch to another car brand for better connectivity, with that figure rising to 41% for those who spend more than 20 hours a week in their car.
While the rise in connected vehicles will undoubtedly bring benefits to consumers, it also provides the potential for cyber hacking – a number of cars from different manufacturers have already been compromised by researchers through their connected entertainment and navigation systems.