Visa rolls out digital commerce app for US financial institutions

Visa has rolled out its latest issuer-branded mobile commerce application, Visa Digital Commerce, for financial organisations in the US.

Visa rolls out digital commerce app for US financial institutions

The digital solution enables financial institutions to provide their own mobile app to customers with valuable card management services – ultimately expanding and strengthening their Visa credit, debit and prepaid card offerings.

The Visa Digital Commerce App is being implemented by over 40 financial institutions, including Affinity Federal Credit Union, PNC Bank and Webster Bank, among others.

Using the mobile app, issuers can deliver services such as real-time account balance information, card controls and alerts that inform accountholders about recent transactions or fraud concerns, and token services that bring greater security to contactless payments.

Designed to work as a hosted service, the app simplifies the delivery of a range of card management features and offers a roadmap for issuers to speedily deploy new features and enhancements.

Visa group executive of North America Oliver Jenkyn said: “The Visa Digital Commerce App brings together a comprehensive set of services to empower financial institution clients of all sizes to quickly offer their own digital payment experience to cardholders, while keeping their brand and relationship with the cardholder front and center.

“We are getting great feedback from clients who are implementing the app and are excited to make it available to more financial institutions nationwide.”

Besides directly offering the Visa Digital Commerce App to financial institutions, Visa is also providing the app to its processor and go-to-market channel partners for their financial institution customers.

Webster Bank senior vice president of payments John Weeks said: “”It is simply the latest example of our shared commitment to provide Webster customers with the technology that allows them to manage and use their payment cards whenever and wherever they prefer.

“This new solution reduces friction during a transaction without sacrificing security – something our customers want and need.”