CarFinance 247 launches consumer mobile app
Online broker CarFinance 247 has launched a mobile app allowing users to search over 110,000 vehicles advertised by dealers.
The broker launched the app after research it conducted found its customers would like to receive communication from the company to be extended to text and in-app chats, as well as the more traditional methods that it currently offers.
As a result, it invested a ‘six figure’ sum in developing an app for iOS and Android.
The app features push notifications, instant personalised quotes, a live chat facility, and the ability for a customer to alert their dedicated agent of a vehicle they wish to purchase.
In the coming months, CarFinance 247 said it plans to add the ability to upload documentation and photographing, calling agents from within the app, finger print authentication. Ultimately it aims for the customer to be able to execute their finance agreements via the app.
CarFinance 247’s technology director Jonathan Wilson said: “Development of the app was undertaken in partnership with an innovative service design agency. We worked with them to research how an app could further enhance our customer experience, and engaged in rapid prototyping alongside in house user testing to deliver this revolutionary new app for the business.
“The app will work alongside, and complement, CarFinance 247’s award winning responsive website taking us further on our ambitious journey, re-imagining our customer experience and digital operations.”