Wells Fargo Advisors to launch new digital advice platform

Wells Fargo has unveiled plans to introduce its new robo-advisory platform, Intuitive Investor

Wells Fargo Advisors to launch new digital advice platform

Wells Fargo Advisors (WFA), the brokerage arm of US banking group Wells Fargo, has unveiled plans to introduce its new robo-advisory platform, Intuitive Investor, to target young investors.

The new digital advice platform will target existing millennial customers who are looking to open their first investment account.

The pilot version of the platform will be launched to the company’s employees in the first half of 2017.

Wells Fargo Advisors’ head of digital and direct investing Devon McConnell said that the solution will be marketed to clients who have savings and are comfortable taking investment steps online.

“We know that there are many customers ready to take an early step in their investing life, and for this population, a lot of things in their life happen online first,” McConnell said.

On 16 November 2016, WFA announced plans to collaborate with online wealth manager SigFig to develop a digital advisory offering.