Apple Pay arrives in Taiwan
Apple has rolled out its mobile payment service, Apple Pay, in Taiwan with support from MasterCard and Visa, as well as seven local banks.
The seven banks that are supporting the Apple’s contactless payment channel include: Taipei Fubon Commercial Bank, Cathay United Bank, E Sun Commercial Bank, Taishin International Bank, CTBC Bank, Standard Chartered Bank and Union Bank of Taiwan.
Taiwan is the 15th market where Apple has rolled out its touch-less payments system that allows users to pay for anything by tapping their phone on a contactless reader.
Besides Taiwan, Apple Pay is available the US, the UK, Canada, Australia, China, Singapore, Switzerland, France, Hong Kong, Russia, New Zealand, Japan, Spain and Ireland.
Nearly 46 retailers are supporting Apply Pay in Taiwan for in-store payments on Apple’s Taiwan website, including Carrefour, Big City and Breeze.
Apple claims that its digital payment solution is secure, as it does not store the actual card numbers on the device or on Apple servers; instead a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the user’s device.
Welcoming the Apple Pay launch, Eva Chen, head of MasterCard Taiwan, said: “MasterCard is committed to enabling a seamless, faster and safer payment experience for consumers and with Apple Pay, MasterCard cardholders will experience an easy, convenient and secure way to pay in stores, on the go from apps and on the web.”