Alipay gets further boost with Wirecard partnership

German drugstore chain Dirk Rossmann has partnered with digital payment company Wirecard to offer Alipay payments.

Alipay gets further boost with Wirecard partnership

Under the partnership, Wirecard will integrate Alipay Barcode Payment into Rossmann’s till system to enable Chinese travellers to make payments with Alipay app at its checkouts and online shops.

Wirecard in a statement said that mobile Alipay Barcode Payment will be available at over 2,000 Rossmann branches in the country.

Two million Chinese tourists travel to Germany every year. On average, they spend €3,000 on shopping alone during their holidays, according to the company.

Dirk Rossmann CEO Raoul Roßmann said: “For us, Chinese tourists are an increasingly important target group – they have a particularly high demand for baby products, cosmetics and organic products. This is why we are delighted to introduce Alipay as a new payment method together with Wirecard, both at all of our points of sale and also for our e-commerce platform.”

Wirecard executive vice president of sales consumer goods Christian Reindl said: “Our ConnectedPOS platform enables us to quickly and easily implement acceptance for Alipay payments in Rossmann’s central till system and also make it available for online customers.

“This is a prime example of the omnichannel approach, which means that customers can pay easily and securely across channels. Technical integration at Rossmann has been carried out so as to facilitate further developments in the field of alternative payment procedures.”