KeeResources appoints Ballard strategic client relationship manager

Automotive data providers KeeResources has appointed Andrew Ballard as strategic client relationship manager.

KeeResources appoints Ballard strategic client relationship manager

Ballard previously worked at Experian, where he worked alongside a number of OEMs and finance organisations.

Denis Keenan, chief executive officer of KeeResources, said: “His appointment adds even greater strength to our strategy to drive the industry to a significantly more detailed approach to the role of automotive data, enabling far deeper interrogation and meaningful KPi’s throughout, leading to improved overall results for our clients.”

In the newly-created role, Ballard will be tasked with helping clients use automotive data to drive their strategies and develop their business models.

Ballard said: “It is an exciting time to be joining KeeResources, especially having experienced their remarkable approach first hand. KeeResources’ unique approach continues to provide a fresh perspective that can help clients make the type of gains that so many seek.”