VitalityLife launches incentive to encourage inflation-proofing of policies

VitalityLife has launched an initiative to encourage inflation-proofing of
protection policies.

VitalityLife launches incentive to encourage inflation-proofing of policies

The initiative to boost take-up of the indexation option on all protection policies comes as concern about inflation continues to grow.

The initiative will benefit both advisers and clients.  For advisers, VitalityLife is offering two months of free cover plus up to £225 additional cashback on all indexed policies when they take out their own indexed policy.

It’s available on all indexed policies that come with Wellness Optimiser, Vitality Optimiser, Interest Rate Optimiser or Premium Rate Optimiser.

For clients, VitalityLife is offering up to two months of free cover – one month free in the first year and another month free if silver status or above is reached in the first year. It’s available on all indexed policies that come with Wellness Optimiser, Vitality Optimiser, Interest Rate Optimiser or Premium Rate Optimiser.

The UK’s inflation rate rose in April to its highest since September 2013. Inflation now stands at 2.7% – up from 2.3% in March – and above the Bank of England’s 2% target.

The Bank of England has warned that inflation as measured by the Consumer Prices Index (CPI) will peak at just below 3% this year.

As a result, VitalityLife has upgraded the way indexation is sold. Policies with indexation will have lower initial premiums than level policies.

Before policy anniversaries, clients are invited to increase their cover and, if they do so, the cover and premium increase from their anniversary.

This increase in cover levels can be declined at any time, but after three consecutive declines indexation is removed and the cover converts to level with no premium impact.

Justin Taurog, managing director sales and Distribution at VitalityLife, said: “We believe these changes to encourage take-up of indexation are the right thing to do at the right time, so that the value of protection policies are themselves protected. We want to make sure we are giving advisers every opportunity to inflation-proof both their clients’ and their own protection policies.”

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