paysafecard forays into UAE market
Austria- based paysafecard has expanded its global presence by launching its flagship prepaid payment solution in the UAE.
The company’s prepaid payment method enables users to pay cash in retail stores for a prepaid PIN they can use to shop online. It does not require bank or credit card details.
The firm has selected uPay as sales partner to offer the payment method at 300 vending machines in the UAE. The product is already available in Saudi Arabia and Kuwait.
Commenting on the launch, paysafecard CEO Udo Müller said: “The UAE is an ideal market for our business expansion given the GNP, Internet usage, demographics and low credit card usage. Being able to offer paysafecard in the UAE brings great value for the customers because it allows them to use their preferred payment method (cash) to pay online quickly and safely as well as for local brick-and-mortar shops.
“By offering an established prepaid payment method such as Paysafe’s paysafecard a bridge is created between e-commerce and the brick-and-mortar shops. By selling paysafecard, shops can not only generate new customers, increase customer satisfaction and customer loyalty, but they can also earn money in what is a classic e-commerce process. In addition, customer traffic increases because paysafecard users are regular customers for the most part.”