Family Office Networks has launched a new online technology platform to provide family offices access to alternative investment products.
The new platform will enable family offices to view, list and co-invest in alternative investment products such as private equity, real estate, direct, sponsored and venture backed transactions.
The technology will enable family offices to simplify the investment process in private placement transactions by enabling them to filter transactions by size, industry, current round and geography, Family Office Networks said.
The platform will be accessible to family offices, broker-dealers and financial advisers with significant family office clients. The firm is also developing a mobile app which will be launched later this year.
Family Office Networks founder and CEO Andrew Schneider said: “The direction the market is going in is clear. More and more transactions are getting done digitally. In the last 18 months we have seen companies such as BlackRock, KKR and UBS invest hundreds of millions of dollars in similar technologies. Our new platform stands out because we have the strongest distribution network of family offices seeking to allocate into alternative investments.”