Verifone and Israeli supermarket chain Shufersal have signed an agreement under which Verifone will provide its full-scale payments-as-a-service (PaaS) platform to the retailer.
Under the agreement, Shufersal will implement Verifone’s suite of commerce-enabled payment solutions which include a complete upgrade to local EMV requirements, access to third-party apps in the Merchant Marketplace, and a new gateway services for an omni-channel view of consumer transactions both online and in-store.
Verifone said that its customisable MX 925, a multilane point-of-sale (POS) device, will enable Shufersal to be EMV-ready across its 3500 attended and self-checkout lanes.
With encryption and tokenisation services, the MX 925 will enable the retailer to securely accept a number of payment types including mobile wallets.
Shufersal vice president for systems information and human resources Zvika Fishaimer said: “To meet the demands of the increasingly digital consumer who expects a personalized and seamless ecommerce and in-store experience, we plan to interact with shoppers with multimedia content such as interactive surveys, loyalty programs, and targeted marketing videos and graphics.
“Working with Verifone puts us a step ahead of our competition with the advanced technologies and services we need to complement the quality and affordability our customers expect when they shop with us.”
Verifone general manager of Israel and vice president of services at EEMEA Dan Soffer said: “Technology is moving quickly in Israel and retail is evolving as merchants look for solutions that can both strengthen their business and enhance interactions with the consumer.
“We look forward to implementing the most innovative retail solution available in this market and enabling Shufersal with comprehensive monitoring and reporting tools for real-time access to valuable insights and performance.”