Citizens Bank launches digital investment platform
Citizens Bank has introduced a digital investment and advisory platform in collaboration with SigFig Wealth Management.
The new platform, dubbed SpeciFi, will be offered by Citizens Investment Service. Using the platform, customers can monitor their bank and investment accounts and rebalance them to ensure they align with their goals and risk tolerance.
Customers will also have option to set up automated recurring contributions to their SpeciFi account from their Citizens Bank deposit accounts.
The platform’s investment guidance tool will allow users to compare their existing investment accounts with a SpeciFi portfolio and suggests improvements.
The platform will also offer access to financial advisors and a dedicated support team by phone, chat or email, the bank said.
Customers can gain access to SpeciFi at a minimum initial investment of $5,000.
Citizens Bank Wealth Management president John Bahnken said: “We think SpeciFi is a game-changing service that will make investing more accessible to a larger set of customers, while providing an entirely personalized and integrated banking and investing experience.”
The new platform has currently been launched in select markets, with a broader rollout planned by the end of this month.