Visa enhances payment experience with new authentication solution

Visa has introduced a new technology, known as Visa ID Intelligence.

Visa enhances payment experience with new authentication solution

Visa ID Intelligence, which can be accessed through Visa Developer Platform, provides a precise selection of third-party authentication technologies with simple integration using Visa APIs and SDKs, thereby allowing clients to create, test and adopt new authentication solutions.

The new technology includes ‘Identity Documents’ feature that evaluates identification documents and matches selfies to photo IDs such as driver’s license, passport, military ID. Simultaneously, the technology extracts and converts document information into digital form.

The new platform also comprises ‘biometrics technology’, which enables clients to use biometrics such as eyes, face, fingerprint and voice to create simpler authentication experiences that meet consumer needs.

Visa senior vice president of risk and authentication products Mark Nelsen said: “A consumer encounters many authentication moments during the course of a day, whether making a payment, checking a balance, or sending money to family and friends.

“But traditional methods for authenticating a customer can create frustration or are simply not designed for the new ways people are shopping and paying.

“We built Visa ID Intelligence to help accelerate smarter and easy-to-use authentication solutions for any commerce environment-to better protect against fraud and to move closer to a world without passwords.”

In collaboration with Neustar and ThreatMetrix, Visa is planning to expand its Visa ID Intelligence offerings in 2018 to user data and device data to improve digital identity decision-making.