Broadridge Financial forays into robo advisory marketplace

Broadridge Financial forays into robo advisory marketplace

Broadridge Financial forays into robo advisory marketplace

Broadridge Financial Solutions has teamed up with Canadian robo-advice firm Wealthsimple to offer automated investment management services to its clients.

Broadridge will integrate the new service with Wealthsimple platform, facilitating client onboarding, compliance, as well as account transfers. The system will also offer clients access to automated investment management, mobile access and lower-cost investment ways.

The new system, which will support adviser-investor as well as direct-to-investor models, will be first rolled out in Canada.

Broadridge Canadian Securities Processing Solutions president Michael Dignam said: “With this new partnership, clients will be able to leverage highly customisable technology to target new customer segments – allowing them to get ahead of today’s challenges and capitalise on what’s next. Our wealth solutions have the unique capacity to support both securities and mutual fund dealers, on a single platform, even though they are separately regulated entities in Canada.”

Wealthsimple CEO and co-founder Michael Katchen added: “With Broadridge as our partner, we can reach more investors, furthering our mission to bring smarter financial services to advisers and investors.”