Target rolls out own mobile payments system
American retail giant Target has launched a new mobile wallet feature for its iOS and Android apps to slash checkout times at its stores.
The new feature, dubbed Wallet, will be available to Target-branded REDcard credit card and debit card holders.
Wallet will allow customers to integrate Cartwheel deals, weekly ad offers, and the 5% discount afforded through REDcard on their smartphones that will be scanned at checkout in a single transaction.
In the future, the wallet will also allow customers to store and redeem Target GiftCards.
Target said that its new wallet will make in-store checkout up to four times faster compared to other payment types.
Target chief information and digital officer Mike McNamara said: “Wallet in the Target app makes checkout easier and faster than ever. Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and GiftCards all in one place with Wallet.”