Commercial Bank of Dubai unveils virtual assistant for improved online experience

Commercial Bank of Dubai has rolled out its new virtual assistant implementation powered by Creative Virtual's V-Person technology to offer improved online experience to its customers.

Commercial Bank of Dubai has rolled out its new virtual assistant implementation powered by Creative Virtual’s V-Person technology, as part of its plan to offer improved online experience to its customers.

Commercial Bank of Dubai has rolled out its new virtual assistant implementation powered by Creative Virtual’s V-Person technology to offer improved online experience to its customers.

Dubbed as Ask Sara, the new virtual assistant is available on the public website as well as within the secure log-in area where she can assist customers with various tasks, such as form completion.

The bank said that the V-Person is integrated with live chat and escalates users needing further assistance to a live agent.

The animated avatar provides a fun experience for users through interactions such as waving and tapping on the screen after a period of inactivity and, when used after hours, appearing in a darkened office.

Commercial Bank of Dubai personal banking group deputy general manager Frans Jan Burkens said, "One goal for the launch of our new online banking portal was to provide our customers with an innovative and personalized experience."

"Our Virtual Banking Assistant Sara gives us a means to engage conversationally with website visitors and guide customers through processes step-by-step around the clock."

Commercial Bank of Dubai (CBD), which offers personal and corporate banking services within the UAE, chose Creative Virtual’s sophisticated and flexible natural language technology to offer a seamless experience.

The lender also aims to include more features for "Ask Sara", such as the development of an Arabic version as well as further integrations to provide an even more personalized user experience in future.