Uptake of mobile banking stagnates in Europe – ING and Ipsos

The uptake of mobile banking in Europe has stagnated, with the same amount of consumers using mobile banking as last year, according to a survey.

The uptake of mobile banking in Europe has stagnated, with the same amount of consumers using mobile banking as last year, according to a survey.

The survey, conducted by Ipsos and commissioned by ING, compared 13 countries and surveyed 12,000 people in total.

On average, 25% of those surveyed who said they used mobile banking, representing no change since last year.

ING said that nine of the countries surveyed saw a rise in the use of mobile banking and that falls of 3% or less should be put down to sampling variability and regarded as no change.

The Netherlands was shown to be the most developed mobile banking market in Europe, with 47% of consumers banking on their smartphones.

The number of consumers who said they used mobile banking in the Netherlands represented a 6% rise on last year, when 41% of consumers said they used mobile banking.

The next highest level of consumer uptake was in Luxembourg, where it was 38% followed by Austria (33%), Poland (32%), the UK (31%) and Spain (31%).

Uptake was lowest in Romania, where the number of consumers who said they used mobile banking fell by 2% to just 8%.

Last month, a survey on mobile banking suggested that a lack of customer knowledge was holding back uptake.

The survey, by BuzzCity, found that over a quarter (27%) of the 6,000 people surveyed across 20 countries said they didn’t know whether they could use their phone for banking, while 26% said they did not know whether their bank provided mobile banking services.

While many people were unaware of the services offered, 33% of survey respondents felt that they do not need mobile banking, more than the 31% who said mobile banking is easy and useful.

The survey covered countries across The Americas, Asia, Africa and Western Europe.

More positively however, the ING and Ipsos survey suggested that users saw mobile banking in a positive light, with 80% of users saying mobile banking had improved their money management.

This number rose to 89% in Turkey, also the country with the highest rates of mobile banking amongst internet users (56%), prompting ING to suggest that the country will see a dramatic rise in mobile banking as internet penetration increases.

Surprisingly, users in the Netherlands were the least likely to say mobile banking had improved their money management at just 53%.

 

Related articles:

Customer awareness a barrier to mobile banking – BuzzCity

UK mobile banking transactions double in a year: BBA research

Consumers want more from mobile banking – FICO