Kazahstani banks embrace WhatsApp for better communication

Kazakhstani banks are increasingly adopting new instant messaging service WhatsApp, as part of their strategy to facilitate and improve communication with customers.

Kazakhstani banks are increasingly adopting new instant messaging service WhatsApp, as part of their strategy to facilitate and improve communication with customers.

Citing the press office of Kassa Nova bank, Tengrinews said that the bank has started offering consultations over WhatsApp.

"The bank has opened a new channel for communication with clients. The WhatsApp-center is already functioning," the press office of the bank told the publication.

"Using the functions available in WhatsUp Kassa Nova will be able to receive and send messages, join clients in groups for collective discussions and inform its clients about news and updates," the press office explained.

Another Kazahstani lender, Kaspi bank has also started using WhatsApp and Viber services as a pilot project.

Additionally, Eurasian Bank is also planning to use WhatsApp, if it is found to be a feasible method of communication with clients.

KazKom, one of the largest banks in the country, is also considering using the Facebook-owned instant messaging app in its work with clients.