Absa to become a fully digital financial services provider

Absa, a wholly owned subsidiary of Barclays Africa, has announced its intentions to become a fully digital financial services provider.

Absa, a wholly owned subsidiary of Barclays Africa, has announced its intentions to become a fully digital financial services provider.

Absa announced that investing in IT infrastructure, updating existing and develop new technologies will enable it to become a fully digital financial services provider.

As part of this commitment, Absa is to pilot an instant account opening process, allowing branch customers to open a cheque account directly from a tablet device.

Absa’s current digital strategy includes their Payment Pebble POS device, which allows merchants to swipe cards and accept payments remotely.

Through Absa Online, customers can apply for products including personal loans, online insurance and savings accounts.

Absa Online also allows customers to manage their ATM and card daily limits, register themselves for internet banking and set their transaction limits.

The digital strategy extends to Absa’s ATM network, where personal and business customers can make cash deposits on into a business account on any cash-accepting ATM.

Arrie Rautenback, head of retail banking at Absa, said: "Consumers increasingly demand an end-to-end experience and greater consistency when accessing their bank accounts remotely via their mobile, an ATM, their PC or even iPad.

"New generation customers like to manage their banking portfolio, functions and fulfilment of banking requests themselves, and Absa’s digital strategy will make it one of the most digitally enabled banks in the country," he concluded.

 

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