Half of UK consumers put off mobile payments by complicated checkout process – Oxygen8

Research carried out by mobile software provider Oxygen8 has revealed that complicated checkout processes are the major obstacle to mobile payments adoption in the UK.

Research carried out by mobile software provider Oxygen8 has revealed that complicated checkout processes are the major obstacle to mobile payments adoption in the UK.

The study – which surveyed 1,000 UK consumers in March – found that, despite having the capability to do so, 33% of 18-44 year old smartphone users have never made a payment using their mobile device.

In the meantime, 56% would be more encouraged to do so if it was as simple as paying with a single click.

The need for a more straightforward payment method is consistent throughout the research findings, with 56% of surveyed admitting that multiple steps put them off making mobile payments.

Maria Grant, head of product development at Oxygen8, said: "We live in an age where secure hassle free payments, such as contactless and 1-click online payments, are given. Consumers expect similar simplicity when it comes to mobile payments."

33% of the surveyed would like the option to directly click through from a SMS marketing message advertising a product or service to pay for the goods.

"The industry needs to work to create more awareness that simple, secure and swift smartphone payment options already exist," added Grant.

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