MasterPass now available to Chinese consumers

MasterCard has made MasterPass available to Chinese consumers, making them the first in Asia to experience the digital service at thousands of online retailers.

MasterCard has made MasterPass available to Chinese consumers, making them the first in Asia to experience the digital service at thousands of online retailers.

China Construction Bank (CCB), which has the largest cardholder base in the country, will be the first issuer to leverage MasterPass to enable its digital wallet, LongPass.

Consumers will be able to store their credit, debit, prepaid card details and
shipping information, making easier the process of completing a transaction from any connected device.

Duan Chaoliang, general manager of Credit Card Centre at CCB, said: "The economy in China is of huge importance to the global market.

"With increasing levels of consumption, this new digital service will bring more value to key stakeholders."

A recent MasterCard study showed that Chinese consumers are the most prolific online shoppers in the Asia/Pacific region, with almost 100% of surveyed having made at least one purchase in the past three months.

"17.2% of their online shopping spend is at foreign retailers," said Vicky Bindra, president Asia/Pacific, Middle East and Africa at MasterCard.

Launched in February 2013, MasterPass is currently live in Australia, Canada, Italy, the United States and the UK, and over 30,000 merchants accept online payments with the platform.

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