Sugura Bank has launched a strategic platform built with the help of tech company Accenture.

The platform further personalises and customises the products and services the bank offers to its customers.

The platform further personalises and customises the products and services the bank offers to its customers.

"Retail banking is becoming increasingly important to the Japanese financial services industry," said Kentaro Mori, managing director in Accenture’s financial services operating group in Japan.

"The rollout of this platform comes at a time when digital is fundamentally changing the way organizations operate and interact with customers"

In accordance with Sugura’s aim of aligning itself with customer needs, the new platform improves the banks product positioning towards customers though sophisticated analysis of customer behaviour, including interests and life events. The platform adapts as users change and increase activity.

"The platform improves our ability to truly respond to our customers’ needs and preferences by helping us customize their financial products and services," said Yoshihiro Okazaki, the senior managing officer of Sugura’s customer support division.

The customisation works by linking the bank’s customer relationship management application with Teradata’s data warehouse.

It is hoped that the platform will also lower the bank’s IT maintenance costs, allow flexibility to handle increasing mobile banking volumes and be a support to and help expand the bank’s regional arm.

On its website Sugura describes its aim to "be the first to provide products and services our customers need, answer heightening demand and create new value where we recognise potential consumer needs."