Groupon's Breadcrumb links with US card terminals

Groupon has linked its smartphone point-of-sale app, Breadcrumb, with two producers of payment terminals – Verifone and Igenico.

Groupon has linked its smartphone point-of-sale app, Breadcrumb, with two producers of payment terminals – Verifone and Igenico.

The join-up will let Breadcrumb customers use these terminals to process card payments, where previously they used a dongle attached to a tablet or smartphone.

The service, which is Groupon’s first integration with credit card terminals, is live in the US.

Businesses have three options to use Breadcrumb with a credit card terminal: configure an existing Verifone or Igenico device, buy a terminal from Groupon for $150 or rent one for $15 a month.

Merchants can use Groupon’s iOS and Android app as a dashboard to act as a virtual cash register.

With the inclusion of terminals, Groupon says it has expanded its payments service to the most commonly used method by which businesses accept credit cards.

Sean Harper, director of products at Groupon, said the move helped integrate Breadcrumb with a payments method that is more familiar to merchants.

"While merchants are attracted to the easy signup, low and transparent pricing and powerful analytics provided by our payments service, not all merchants are ready to immediately adopt an iPad or iPhone for their credit card processing needs," he said.

"We anticipate that most merchants will eventually migrate their payments to tablet and mobile POS systems, but for now, this option lets them use familiar hardware and still benefit from the features of our payments service to save money and better manage their businesses," Harper added.

Groupon expects to add Breadcrumb to more mobile, tablet and point-of-sale devices in the future.

 

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