Visa to launch digital wallet service in four countries

Visa Europe will roll out its digital wallet service – V.me by Visa – in Germany, Ireland, Norway, Sweden and Italy by the end of 2014.

Visa Europe will roll out its digital wallet service – V.me by Visa – in Germany, Ireland, Norway, Sweden and Italy by the end of the year.

The company said that pilot programs will also be launched in Greece, the Czech Republic and Slovakia in 2015, taking the total number of markets offering the service to 12.

In order to support the development of its European digital payment services, Visa Europe will spend a further €200m on a dedicated retailer adoption programme to increase the 20,000 retailers who already support the V.me by Visa service.

Designed as a bank-branded digital wallet, V.me by Visa enables banks and financial institutions to place their own name and branding on a service that is powered by Visa.

V.me by Visa executive director Wendy Martin said, “Acceptance and scale are the two big challenges in the expansion and adoption of digital wallets.

“Our additional investment in retailer adoption across Europe is a reflection of the importance we place on the retailer community.”

Earlier this week, Visa launched Visa Checkout, a new service that enables payments for ecommerce to be faster, easier and more secure for both consumers and online retailers.

Visa Checkout replaces V.me by Visa and is being offered in the United States, Canada and Australia.