Dealertrack integrates Element's payment solution for auto dealers

Dealertrack Technologies teams up with Element Payment Services.

Dealertrack integrates Element's payment solution for auto dealers

Dealertrack Technologies teams up with Element Payment Services, a Vantiv company, to seamlessly integrate electronic payment processing into Dealertrack DMS 2.0.

Upon integration, all types of dealership business, including parts and service billing, vehicle deposits, full or partial payments and refunds can be processed easily and efficiently using credit or debit cards.

While abolishing the need for standalone and costly point-of-sale (PoS) terminals or unsecure third-party applications requirements, Element’s PCI-compliant electronic payment engine claims to simplify card payment acceptance and reduce the risk associated with handling personal cardholder data.

Dealertrack DMS vice president and general manager Sharon Kitzman said: “Across the country, automotive dealers have been a primary recipient of credit and debit card payments for many years.

“This partnership with Element will help dealers significantly streamline their daily electronic payment processing through seamless DMS integration to improve operational efficiency, reduce costs and add a reliable level of security.”