Barclays extends Pingit service to include gift vouchers
Barclays partners with Blackhawk Network to enable its Pingit service users to send gift vouchers from mobile to mobile.
Barclays has partnered with payments merchant Blackhawk Network to enable its Pingit service users to send gift vouchers from mobile to mobile.
The launch is scheduled for late August and plans to encompass brands across entertainment, dining, gaming, fashion, health, beauty and leisure.
US-headquartered prepaid products and payments firm Blackhawk Network was behind the launch of the Barclays Pingit app in early 2012. Pingit was the first free service in the UK for making instantaneous payments using only mobile numbers.
Pingit has been linked to the bank accounts of Barclays’ customers, who in turn, are able to send and receive funds using just the recipient’s mobile phone number. For non-Barclays customers, there is the option of a digital wallet which enables execution of easy payments, top-ups and withdrawals.
In collaboration with Blackhawk, Barclays will make it possible for users to buy and send gift card tokens over the network.
Blackhawk Network Europe managing director Matthew Howe said: “For businesses, e-gifting is a cost-effective way to acquire new customers and maximize incremental spend”.
“For consumers, the ability to purchase and send gift cards across digital channels provides far greater ease and convenience than having to make a trip to a particular merchant to purchase a physical gift card.”
Blackhawk Network’s gift card solutions enables merchants to gain access to a wide customer acquisition channel, greater opportunity for incremental sales and the increased intelligence facilitated by easier customer data capture.